B2B Marketing. 

B2B is a network of orchestrated activities that create a customer journey. Orchestration always begins with a tune... 

Stories and ideas are your song. They help communicate complex messages. We create those stories for you by excavating, elevating, pushing, pulling, and prodding in more than a dozen crucial directions to create your GANGBUSTR Campaign.

Activities.

12 critical activities
in every Gangbustr campaign.

Set
SMART Goals.

Every great B2B marketing campaign starts with proper planning and groundwork. Embracing SMART goals, we use data to connect business goals with audience needs. 

Offer
Understanding.

Relationships are built on mutual understanding, and nothing creates a shared bond faster than a impactful  stories about problems solved.
 

Make Your
Visuals Speak.

Statistics show people are far better at remembering pictures than ... anything else! Duh. The right key images are fundamental to your success. Facts.
 

Engage
Influencers.

Contemporary marketers are increasingly harnessing the power of influencers. The recognition factor can skyrocket engagement.

Slice & Dice
Content.

No great marketing idea should go to waste before you squeeze out all the juice. We look to repurpose content for different media, stages of intent and personalization.

Nurture, Nurture, Nurture.

Lower-funnel is where we look for ways to nurture, inform and sway decision-making to improve close rates, order size and repurchase time.

Know Your
Audience.

Who are you trying to reach? How can you best engage? Reaching ready buyers requires understanding their habits, answering their needs and personalizing.
 

Connect
Content.

A well-crafted, relevant journey lies at the heart of all great B2B campaigns.  We focus on connecting buyers with content that educates and earn a sales conversation.

Get Serious
About LinkedIn. 

Linkedin is literally a multimedia experience for smart marketers with rich media graphics, quick-hit stats, links and striking visual that can improve your story and CTR.

Remarket 
& Retarget.

How can we strategically position your message to increase brand awareness and drive ROI with audiences that already know you ?
 

Can We Flush
Your Funnel?

While attracting people to the top of the funnel is critical, we also look for ways to boost ROI by helping to speed sales velocity, get to a sales conversation quicker and improve onboarding.  

Optimize
on the Fly.

Nobody can know what’s going to work until the content goes live and we gauge the way people are responding. Deep analysis and continual tweaking is critical.

Typical full funnel
campaign deliverables.

Ignorant to Aware

Big Idea Digital & Social ads

Short video 

Top of funnel Conversion LP 

Download-worthy content

Aware to Engaged

Retargeted Ads

Nurture Emails

Detailed Sales Landing Page

Why You Content

Direct Mail

Engaged to Customer

Email Outreach

Sales Alignment

Role-based content

Retargeting Ads

In a world of information overload, we help you produce better results, not just more stuff.

Strategic

Approach.

B2B Buyers are people just B2C. And while some will tell you B2B must be boring and businesslike, we don't agree. B2B purchases are more considered, more impactful to careers and require more people to approve. We help you navigate this caldron of swirling emotion with a strategic process that better aligns your brand promise to their pain points.

Smart

Media.

 As a Google Premier Partner and Facebook Marketing Partner, we leverage our relationships to continuously test and optimize your campaigns, ad groups, keyword match types, audience targeting & layering, keyword to landing page conversion rates analysis, audience, offer & landing page testing.

Personalized Content.

Once we understand the pain points of an account, it’s time to create content that speaks to those specific business needs. The key is to understand that buyer needs will change as they progress through the stages of the buyer journey. You want to be ready with a versatile content library that answers buyer questions as they arise.
 

Connected

Data.

Data is your most valuable ABM tool, but getting tech to function correctly and communicate seamlessly IS a pain. We provide experienced data architects who can structure your MarTech to make certain your systems are correctly integrated and deliver the ability to follow account engagement, report on revenue impact and scale efficient outreach.