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Yakult Probiotic Drink
A healthy balance of strategy & production.

A dietary staple throughout Europe and Asia, Yakult is the world’s leading probiotic beverage. However, in the U.S., it was still relatively unknown and bigger brands overshadowed it in the market. We repositioned the brand to better speak to domestic, health-conscious audiences by focusing on the benefits of Yakult’s unique strain of good bacteria, framed by its rich history.