SERVICES
fractional storyteller and narrative lead
This is the type of work I typically deliver.
What gets made depends on what your business needs.
GTM
Sales Enablement
A pitch built on the market shift, battle cards, and sales tools buyers can use to champion your brand.
PROOF
Market Proof
Case studies aimed at the objections stalling deals. Improved presence on the review sites & AI search citations.
CONTENT
Thought Leadership
Executive and founder content, LinkedIn, bylines, and analyst or press briefings.
MESSAGING
Website
Upgrades
Your website. Homepage, category and solution pages, written for buyers and structured so AI quotes them correctly.
STRATEGY
Category Positioning
What changed in your market, what you stand against, the category you can own, and the language every team uses.
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THE MISSING PIECE
Gangbustrs DOES what nobody else CAN.
Is your story still true? Does AI recite it? Do buyers search using your words? These are the narrative gaps I close for sales and marketing. They decide whether you make the shortlist and drive efficient demand. Everything else stops short.
Positioning consultants
own the story at a moment in time. Then they leave.
Agencies
own volume, produced against a brief they cannot challenge.
In-house marketing and sales
owns execution, from the inside out.
Research and win-loss firms
own findings, not strategy & content creation.
BUSINESS IMPACT
your company tells one story. the market repeatS it back.
Your positioning aligns with what buyers care about.
Your proof answers the objections stalling deals today.
Your sellers, your site, and your executives say the same thing.
Your name comes back when buyers ask AI who solves their problem.
No more discounting to win deals you should win on value.
Analysts and press describe your market using your words.
Your product team knows what to build next, and why.
Your team stops debating the message and starts using it.
GETTING STARTED
A CAREERS WORTH of experience.
A few days a month.
Twenty years of brand storytelling and category-building experience on your team next month, for a fraction of a full-time hire. No recruiting. No long ramp-up.
Pricing starts at $18,000 the first quarter. Then $12,000/quarter after.
No annual contract.