Renovate America

One brand foundation serves three buyer audiences and cuts cost per lead by 74%.

For Renovate America, a fast-growing fintech unicorn, the challenge was building a single brand foundation that could serve three distinct buyer audiences simultaneously, homeowners, contractors, and OEM partners, without fragmenting the story. The work covered category narrative, messaging architecture, brand and full GTM execution across channels. Renovate America shows how a shared brand foundation can lower demand costs across multiple audiences. Results in that engagement included a 74% drop in cost per lead and 50% year-over-year lead growth.