I wish we could take credit for this amazing strategy, but it was the first line of the brief. The reason they exist, perfectly stated: 

“The value of transactional email is not in the delivery, but rather the engagement data generated as users interact with email.”

From that insight, my team was able to build the brand positioning around powerful emotional triggers for their audience. Bringing the data story to life. Transform Amply's buyer's journey into a competitive advantage. How'd we do?