Rule Your Category
With a Story That Sells
Register Early For 10% Off!
Your customers are heroes. Your brand is the trusted guide. But to become the Obi-Wan to their Luke Skywalker, you need a proven storytelling blueprint.
Scripted to Scale isn't just another branding course—it's your C-Suite's secret weapon for growth. Blending neuroscience, Hollywood magic, and battle-tested brand strategies (ex-Dell, Adobe, PayPal, Intuit, AARP), this course is your GPS for scaling growth through storytelling.
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Learn how stories trigger emotions that drive action & decision
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Master a proven framework used by top brands and Hollywood
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Transform your messaging from noise into unforgettable narratives
Interested? Register Early & Save 10%
Module 1 - The Call to Adventure: Why Stories Sell
Storytelling is the growth engine behind every category leader. In this module, you’ll learn why narrative outperforms data‑only messaging, then draft the first version of your Revenue Script™—a strategic story that positions customers as heroes and your brand as the trusted guide.
Key Chapters:
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Why Storytelling Is Your Secret Growth Weapon
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Brains Love Stories—Here’s Why
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Turn Buyers into Heroes, Your Brand into a Guide
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Craft Your Brand’s Call to Adventure
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Module 2 - Your Buyers are Hero of Your Story: Map their Journey
Winning brands don’t guess what buyers want—they decode the emotions and triggers that shape every decision. This module teaches you how to view the market through your customer’s eyes, build data‑backed personas, and align messaging with the moments that matter. You’ll finish with a refined Ideal Customer Profile and the next section of your Revenue Script, engineered to convert interest into action.
Key Chapters:
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Buyer Mindset Diagnostics
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The S.T.E.P. Model: Setup, Trigger, Epiphany, Path
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The 7 Forces Behind Every Purchase
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Perspective vs. Perception: Dominating Market Reality
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Mapping the Journey to Revenue
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Module 3 - All Brands are Guides: Become a Guide Worth following
Learn how to turn your company into the trusted guide buyers seek. This module builds a brand‑operating system that aligns identity, positioning, and market presence—so every decision, message, and product reinforces the transformation you promise.
Key Chapters:
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Decode the 12 Brand Archetypes
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Mission, Vision & Values Workshop
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Craft Your “Onliness” Position
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Master Category Entry Points
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Capstone: Are You a Guide Worth Following?
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Module 4 — Assemble Your Dream Team: Unlocking Collaborative Growth in a Siloed World
Growth stalls when sales, finance, and marketing play different tunes. This module gives you a proven blueprint—rooted in psychological safety and shared metrics—to align every function behind one revenue scorecard. You’ll learn how to break silos, translate marketing results into CFO‑ready numbers, and turn cross‑functional friction into performance fuel.
Key Chapters:
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Why Trust Beats Talent: Lessons from Google’s Project Oxygen
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Build Your Revenue Dream Team
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Master Marketing Math & Shared KPIs
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Bridge the CMO‑CFO Divide
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C‑Suite Conversation Starters (Revenue Scripts)
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Modules 5-8 - What's Coming Soon!
The next phase of the program turns narrative into traction for go-to-market success. You’ll build a go‑to‑market playbook, engineer a demand engine, optimize lifecycle value, and stitch everything into a brand‑specific marketing plan ready for board approval.
What’s Ahead...
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Go‑to‑Market Blueprint: Segmentation, positioning, channels, and launch governance
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Demand Generation Engine: Multichannel campaigns, budget efficiency, and ROI tracking
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Lifecycle Growth: Onboarding, expansion, retention, and advocacy frameworks
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Comprehensive Marketing Plan: Integrated calendar, metrics dashboard, and risk mitigation—customized for your brand
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Turn Storytelling into Your Strategic Advantage
Learn how to craft and deliver brand narratives that captivate your market, position your brand uniquely, and transform casual buyers into lifelong believers.
Create,
and Own,
Your Category
Stop competing for attention—become the undeniable leader. Scripted to Scale shows you precisely how top brands redefine their market space, setting the rules others follow.
Align Your Entire Organization Around Growth
Go beyond marketing and sales silos. Build a narrative-driven, unified growth strategy that mobilizes teams, clarifies decision-making, and supercharges operational effectiveness.
Measurable Impact: Boost Your Bottom Line
Discover the storytelling frameworks proven by top-tier brands and Hollywood to drive significant, measurable revenue growth and build enduring brand value.