Buyers Are The Heroes of Your Story.
They are motivated by internal needs and desires. Showing you understand buyer’s makes your brand relevant and interesting.
Buyers Want Self-Service Help, at first.
Sales pitches are not help. Help is free, relevant and useful content. Buyer’s, and Google, are looking for category leaders.
Eventually, Buyers Need A guide.
Be clear about your purpose and how you help. Give away something of real value to earn trust.
Your Brand Must Prove Worthy
Show you understand buyers at each stage of their journey. Buyer’s want to know you have a solution to their problem.
Success is Always Shared
The Buyer is the hero because they completed the Hero's Journey. Celebrate their new abilities with your product!
Learn how buyers want you to behave at each stage of their journey.
The Story Engine That Turns Brands into Category Leaders.
Scripted to Scale™
Built on the storytelling principles used by top agencies, iconic brands, and Hollywood– The Scripted To Scale Framework is your step-by-step system to create customers and drive new growth. It’s not guesswork. It’s a proven, repeatable way to create demand, build trust and turn attention into revenue.
We map the messages, moments and metrics for each beat of your Revenue Journey—then arm your teams with ready‑to‑deploy playbooks, content, and ROI tools.
1. Comfort Zone ― Reveal The Hidden Gap
Buyer reality: “We’re fine.”
Brand move: Spotlight the friction they’ve learned to ignore and plant the idea that “fine” is costing them growth.
2. Awakening ― Trigger Urgency
Buyer reality: A market jolt or internal goal makes the pain obvious.
Brand move: Channel the heat—use proof, FOMO, and loss‑aversion to shift “someday” to “today.”
3. Guidance ― Light The Path
Buyer reality: Options multiply; competitors emerge, clarity vanishes.
Brand move: Become the trusted shortcut—simplify choices, share transparent comparisons, and mentor with authority‑building content.
4. Challenges ― Remove Doubt & Risk
Buyer reality: They’re 90 % committed but fear a misstep.
Brand move: Dismantle objections with ROI snapshots, case wins, and on‑demand advisors who close confidence gaps fast.
5. Evolution ― Deliver Quick Wins
Buyer reality: Purchase made; validation needed.
Brand move: Engineer an onboarding that produces early milestones and celebrated progress, proving they chose wisely.
6. Integration ― Turn Belief Into Advocacy
Buyer reality: Your solution becomes everyday workflow.
Brand move: Make evangelizing effortless—embed referral prompts, review nudges, and upgrade paths that turn customers into champions.
Script Your Next Wave of Growth
Why Story Always Beats Scattered Tactics
When every team tells the same story, marketing, sales, and product sync into a single force that meets buyers at precisely the right moment. Your brand steps in as the trusted guide, turning confusion into clarity and hesitation into decisive action. That unified narrative creates a moat competitors can’t cross—each touchpoint reinforces the last, stacking belief until category leadership feels inevitable.
How the Framework Delivers Unstoppable Momentum
Born from 25 years of driving growth for Dell, Adobe, PayPal, and Intuit, Scripted to Scale blends neuroscience with go‑to‑market rigor. The framework fires the brain’s trust, motivation, and recall centers while providing ready‑to‑deploy playbooks that map the perfect message to every buyer interaction. Emotional resonance accelerates conversions, deepens loyalty, and triggers advocacy—compounding ROI long after the first sale.
“We help you develop buyer-centric content and process to grow faster. ”
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David Schafer
For Leaders Who Refuse to Stay Fragmented
Vision‑Driven CEOs & Founders
You know that scattered tactics won’t get you to category leadership. Scripted to Scale aligns every team around a single, transformative narrative—so strategy, spend, and stakeholder energy all move in lock‑step toward measurable growth.
CMOs & Revenue Architects
Pipeline gaps and inconsistent messaging end here. The framework turns story into a conversion engine, pairing neuroscience‑backed hooks with data‑driven playbooks that accelerate deal velocity and lower CAC—quarter after quarter.
Product, Sales & CX Owners
From first demo to renewal, buyers crave continuity. Scripted to Scale weaves a unified storyline through onboarding, adoption, and advocacy, turning new customers into long‑term champions who sell for you.
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Your Next Chapter
Starts With One Call
Book Your Growth Session
Schedule a 60-minute call with David.
Answer 3 Quick Questions
Share insights on your ideal customer, category, and key buying roles.
Join the Strategy Call
I'll guide your C-suite through an initial Scripted to Scale growth narrative tailored to your brand and buyer.
Align and Execute (90-Day Sprint)
If there’s a fit, my team can help you install a brand operating system designed for aligned, scalable growth.