​​

Dell understands small business owners have their hands full running a business. The goal of this campaign was to communicate that Dell understands your needs and helps you stay focused on what’s important. With IT that elevates and never hinders, you are better able to follow your dreams. 

​

The “Take Your Own Path” campaign captures the spirit of entrepreneurship by telling the unique stories of successful small business leaders and how Dell supports their business. This inspirational approach built incredible trust with business owners. The campaign ran for 5 years in 22 countries and 8 languages. It is currently referenced in several textbooks as a content marketing case study.