top of page
-1x-1.jpg

Dell. Global SMB Campaign & content.
 

3daf3c3155377_edited.png

Reid Hoffman,

Founder LinkedIn

22 countries.

8 languages.

5 years running.

Dell understands small business owners have their hands full running a business. The goal of this campaign was to communicate that Dell understands your needs and helps you stay focused on what’s important. With IT that elevates and never hinders, you are better able to follow your dreams. 

The “Take Your Own Path” campaign captures the spirit of entrepreneurship by telling the unique stories of successful small business leaders and how Dell supports their business. This inspirational approach built incredible trust with business owners. The campaign ran for 5 years in 22 countries and 8 languages. It is currently referenced in several textbooks as a content marketing case study.

dell-laptop.jpg
564995_5g2ibr9f8d0fczalg0upqy7rn
060f0837292959.560663dbec9e7
564995_oacdguetzecvwlmgt5jzkkwqv
564995_hpfqrtunqi0bxcphtfv9njivh
468450_kO2Il0ZEMc_Wieih52t5tsiNY
005e0637293179.5606636e444cd
468450_HqtLhwriUAvFH6BXl2vdmWGQG
33cf9437293891.560662960912f
efffd219532569.562dc02281c15
e964d719532569.562dc02259c35
3daf3c3155377.56019acabe153
d4d0783155376.56019af4e2d5c
maxresdefault.jpg

"Elevate your customers in all marketing. Share their struggles, wins & losses. Make them the hero so their testimonials work harder for you."

David Schafer

B2B Strategist &

Fractional CMO

bottom of page