David Schafer2 minHey marketers, would you talk to your mother like that?Treat B2B buyers like you treat you mother... help them buy without feeling sold. Mothers day got me thinking about how kindness, empathy...
David Schafer5 minB2B's Missing Piece: Customer NeedsHow to grow using customer needs to: 1. Choose your best customers 2. Start relevant conversation 3. Improve lower funnel sales conversation
David Schafer2 minCampaign OptimizationOnce your campaigns are live, listen to the data in order to to create new, revenue-driving insights. Once your campaigns are live and...