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TRUST WINS CATEGORIES.
LET'S CREATE
TRUST.

Category Design + GTM Studio

Gangbustrs creates brand positioning, identity, campaigns and GTM systems. We help you define your category and sharpen your story so you win.

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Building Trust For a Global Product Launch

PAYPAL | PRODUCT STRATEGY | SALES ENABLEMENT | ABM

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Brand Strategy For Metverse Infrastructure

METAENGINE | STRATEGY | BRANDING | STORYTELLING | CONTENT

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Category Design for Transactional Email

AMPLY | CATEGORY DESIGN | BRAND | WEBSITE

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Driving Demand for Human-Focused Fintech

RENOVATE AMERICA | CATEGORY DESIGN | BRAND | DEMAND GEN

CREATE YOUR CATEGORY.
BUILD BELIEF.
WIN.

How can you stand out in a skeptical world?  By helping buyers buy. By creating belief that you’re the obvious choice in your category.


We believe all companies need three things to create demand that scales. A category point of view that makes the old way feel obsolete. A  repeatable story system that aligns employees and empowers buyers. And credible campaigns  that makes "yes" feel safe.


The goal is not to make your product look and sound impressive, but to make it feel inevitable. 

HOW WE WORK
david schafer presenting

TRUSTED
BY...

CATEGORY BELIEF
SYSTEM.

NARRATIVE

SYSTEM

NARRATIVE Positioning | Competitive MATRIX |  Buyer Language | Journey Map

A ready to use narrative deck that gives your team one story to run and gives buyers a story they can defend. Starting at $8K.

FUNDRAISING

SPRINT

Narrative OS | Final Investor Pitch Deck | one-page Website

A fundraising ready package that makes your story obvious and defensible so investor calls move from what is this to clear conviction. Starting at $15K.

(RE)BRAND

& (RE)LAUNCH

Narrative OS | Positioning | Messaging | Brand Identity & SOCIAL Assets | Website 

A rebrand that sharpens what you stand for and helps buyers buy expressed in a modern identity and deployable assets that signal credibility fast. Starting at $25K.

ENTERPRISE

DEMAND GEN

Narrative OS | Thought Leadership | Case Studies | ABM | JOURNEY MAP | Sales Enablement CONTENT

Built for long enterprise cycles a narrative and proof system, champion enablement, and stage by stage mapping from first touch to revenue. Starting at $35K.

CLOSE THE

CONFIDENCE GAP

FOR BUYERs.

"inspiring wit, charm and insight."

Dean
3X Founder & CMO

"EASILY ONE OF THE BEST STRATEGISTS I'VE WORKED WITH."

Baryy
CMO & Founder, Kessel

"Dave is a rare breed. He has an outstanding command of both creative and business strategy. "

Valerie 
VP, Paramount

"He helped us see our product and customer from a different lens. It was actually fUn"

Max
Founder, Amply

"no-ego, hard working. pragmatic. AMAZING COLLABORATION PARTNER FOR BUSINESS."

John
Founder, Elevation Health

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