STORY-DRIVEN
MARKETING
LEADERSHIP
WHO I HELP
I work with B2B tech, Series A to $250M companies that have outgrown their story. They're seeing issues. Revenue is flat. Deals lost to a worse product. Win rates holding while pipeline shrinks. Dismal AI results. My clients are:
The Rebrander. You're repositioning, rebranding, and refocusing GTM. The old story doesn't fit the market you actually serve.
The Founder-led Company Growing Up. The founder's instinct got you here. The market is in a different place.
The Product Company Pushing into Markets. Good product. Weak traction. A story only repeated by people who already know what you do.
THE PROBLEM
Being better only matters if you can make it onto your buyer's shortlist.
My job is to get you on that list by creating alignment between buyers, employees, and now, AI. In a crowded market, products can be replicated, but a dominant narrative is literally priceless. Owning your story is what wins your category. To get there, your marketing needs to be in sync with buyers everywhere demand forms.
WHAT I DO
I Create THE Advantage Your Competitors Can’t Replicate.
Competitors can match your features, but they can never steal your voice.
STRATEGY
The Category Narrative That Defines Your Brand & GTM Story.
CONTENT & STORY
The Thought Leadership & Proof That Makes it Authentic.
SYNC OPTIMIZATION
The Research, Updates & Insights That Keep You Relevant
"Dave is a rare breed. He has an outstanding command of both creative and business strategy. "
Valerie
VP, Paramount
"He helped us see our product and customer from a different lens. It was actually fun"
Max
Founder, Amply
"No-ego, hard working. pragmatic. He's an amazing collaboration partner for business."
John
Founder, Elevation Health
About Us
Gangbustrs is the B2B brand strategy and narrative positioning practice of David Schafer, a fractional Narrative & Positioning Lead with over 20 years of category-building experience.
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Working with B2B tech companies from Series A to $250M, David helps businesses that have outgrown their story close the gap between what they offer and how the market understands them.
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We work across three core disciplines:
Category positioning & narrative strategy - defining the category you can own and the story your whole team tells.
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Thought leadership content and proof - the executive content, case studies and citations that make your positioning credible.
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Sync optimization - the ongoing research and updates that keep your narrative aligned with shifting markets, buyers, and AI search)
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The result is a single story your buyers repeat, your sellers use, and AI engines cite in a way competitors can't replicate