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San Diego Chargers
A MANIFESTO WORTH CHEERING FOR

The San Diego Chargers are one of the most formidable teams in the NFL. But despite the team’s success and deep seeded devotion, ticket sales had flat lined as a result of stale marketing efforts, media criticism and rumors of the franchise moving. Our solution was simple—talk openly about it all. The “We’re All In” campaign is raw, audacious and unfiltered, embracing the chatter as a catalyst to galvanize the team and city and sell more tickets.