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Campaign Optimization

Once your campaigns are live, listen to the data in order to to create new, revenue-driving insights.

Once your campaigns are live and data is coming in, it’s time to turn data into actionable insights. The key here is to distinguish between reporting and analytics. To be successful, you need to do more than just stitch together delivery and performance data. You need to monitor your campaigns daily and use that information to improve your return on ad spend (ROAS).

As you are pulling in campaign data to monitor delivery, make sure to clean it up, de-dupe it, and verify it. Fi