Hey marketers, would you talk to your mother like that?

Treat B2B buyers like you treat you mother... help them buy without feeling sold.

Mothers day got me thinking about how kindness, empathy and R.E.S.P.E.C.T. are the unsung emotional heroes of B2B marketing.

For example, let’s say your mother needs a new computer. How would you help her buy one? More precisely, how would you help her feel good about making the right purchase for her needs?