How to help buyer's buy without feeling sold...
Buyers Are The Heroes of Your Story.
They are motivated by internal needs and desires. Showing you understand buyer’s makes your brand relevant and interesting.
Buyers Want Self-Service Help, at first.
Sales pitches are not help. Help is free, relevant and useful content. Buyer’s, and Google, are looking for category leaders.
Eventually, Buyers Need A guide.
Be clear about your purpose and how you help. Give away something of real value to earn trust.
Your Brand Must Prove Worthy
Show you understand buyers at each stage of their journey. Buyer’s want to know you have a solution to their problem.
Success is Always Shared
The Buyer is the hero because they completed the Hero's Journey. Celebrate their new abilities with your product!
The story engine that transforms
brands into category leaders.
Scripted to Scale™
Built on the storytelling principles used by top agencies, iconic brands, and Hollywood– The Scripted To Scale Framework is your step-by-step system to create customers and drive new growth. It’s not guesswork. It’s a proven, repeatable way to create demand, build trust and turn attention into revenue.
We map the messages, moments and metrics for each beat of your Revenue Journey—then arm your teams with ready‑to‑deploy playbooks, content, and ROI tools.
Why Story Always Beats Scattered Tactics
When every team tells the same story, marketing, sales, and product sync into a single force that meets buyers at precisely the right moment. Your brand steps in as the trusted guide, turning confusion into clarity and hesitation into decisive action.
How the Framework Delivers Unstoppable Momentum
Born from 20 years of driving growth, Scripted to Scale blends neuroscience with go‑to‑market rigor. The framework fires the brain’s trust, motivation, and recall centers. We provide ready‑to‑deploy playbooks that map the right message to every buyer interaction.
Who we serve
Vision‑Driven
Leaders
You know that scattered tactics won’t get you to category leadership. Scripted to Scale aligns every team around a single, transformative narrative—so strategy, spend, and stakeholder energy all move in lock‑step toward measurable growth.
CMOs & Revenue Architects
Pipeline gaps and inconsistent messaging end here. The framework turns story into a conversion engine, pairing neuroscience‑backed hooks with data‑driven playbooks that accelerate deal velocity and lower CAC—quarter after quarter.
Product, Sales
& CX Owners
From first demo to renewal, buyers crave continuity. Scripted to Scale weaves a unified storyline through onboarding, adoption, and advocacy, turning new customers into long‑term champions who sell for you.
What Clients Say
TESTIMONIALS
"Dave is magic -- a gifted creative thinker and doer with an unusual blend of eloquence, intelligence and charisma. He's a natural leader, mostly because of his ability to solve problems and effectively communicate solutions. As well, he's a damn fine writer. One of the best creative guys I've ever worked with."
Barry Kessel
President, Chief Marketing Officer at KESSEL
"When faced with unreasonable challenges, Dave was always able to keep a positive attitude and still deliver great creative work. He's generous with his advice and cultivates honest conversations with his team, but is still astute in his judgment.".
Karen Farrell
Associate Creative Director at Salesforce
“Dave is a rare breed of mastered creatives. He has an outstanding command of both creative, strategy and business. He has skillfully created top-notch successful campaigns for brand awareness and entertainment properties. Top notch all the way.”
Val Aveni
Vice President, Social Media and Brand Strategy at MGM
"Dave is a brilliant, creative, intuitive, has demonstrated strong leadership and management skills. He is also a family man, fair tennis player and can fix your guitar, how cool is that."
Christopher Kelly
VP Marketing and Sales at G73
What Clients Say
TESTIMONIALS
“Dave is a rare breed of mastered creatives. He has an outstanding command of both creative, strategy and business. He has skillfully created top-notch successful campaigns for brand awareness and entertainment properties. Top notch all the way.”
Val Aveni
Vice President, Social Media and Brand Strategy at MGM
“Dave is a rare breed of mastered creatives. He has an outstanding command of both creative, strategy and business. He has skillfully created top-notch successful campaigns for brand awareness and entertainment properties. Top notch all the way.”
Val Aveni
Vice President, Social Media and Brand Strategy at MGM
“Dave is a rare breed of mastered creatives. He has an outstanding command of both creative, strategy and business. He has skillfully created top-notch successful campaigns for brand awareness and entertainment properties. Top notch all the way.”
Val Aveni
Vice President, Social Media and Brand Strategy at MGM
“Dave is a rare breed of mastered creatives. He has an outstanding command of both creative, strategy and business. He has skillfully created top-notch successful campaigns for brand awareness and entertainment properties. Top notch all the way.”
Val Aveni
Vice President, Social Media and Brand Strategy at MGM
.jpeg)